Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers.
Here are some of the most valuable recommendations on how to make this possible:
1) Market Yourself
Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to “ask them to follow you”.
This could be effectively done by making your page available in social media pages so social media aficionados (I mean your devotee) will no longer take too much time to look for your profile. This can be done in ways such as:
- Provide the links in your profile that will lead directly to your website’s homepage.
- Express your sincere intent to connect with your subscribers in social media by sending them relevant emails.
- Integrate your social media profile links with your email signature.
- When you distribute business card, make sure that you incorporate the social media profile usernames
2) Appropriate Setting up of Profiles
It is important to mull over about a lot of things when you are initially setting up your profiles for the purpose of increasing the number of social media followers; here are some important details to consider:
The Social Networking Sites to Be Used: People are currently on the craze of joining the bandwagon and try to be in almost all social networking sites because they want to generate a huge number of online followers. This is not actually advised because monitoring and maintaining the number of followers would be quite daunting.
CHOOSE FEW BUT POWERFUL SOCIAL MEDIA SITES that is more suitable for your business. Some of the most dominant sites are Facebook, Twitter, Pinterest, and Instagram; whichever way you want to promote your brand, there are appropriate social media sites to be of use.
Establish Your Profile Name: When you use different profile names for each of the social media sites you are into, it would be difficult to gather followers because they would be confused. Even if people would like to follow your profile in other social media platforms, they will eventually give up if your profile is very difficult to find.
Use One Unique Avatar: The avatar you use in your profile is what defines your page and sets you apart from others. They will be part of your identity and it is strongly advised that you use the one avatar for each of your profile on the different social media platforms. Since the avatar is your identity, DO NOT LEAVE THE AVATAR EMPTY.
Provide A Detailed But Concise Description: Provide people with what you want to convey about your business. Express in detail what your business can do for them and why they should follow your page, this way they will be compelled to click your website link and learn more about your brand and what benefits you will be able to offer them.
3) Follower Engagement.
Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers.
People get more interested when there are real live people they can converse with rather than just generated automated messages appearing regularly on their pages. This is basically why they call it social media because people should socialize with real people.
Remember that in the business world, you do not just sell your brand; you also sell yourself and your company. Adding personal touch to engage with the potential clients is far more effective than 100% automation. It is very important to customers that if they have some queries or complaints, there are real people they can communicate with.
Customers would feel that they are valued by your business, when they receive acknowledgements for their comments by giving them credit through you page or by posting a personalized blog about them. Make them feel your genuine presence and people to will be interested to follow your site.
4) Producing Relevant Content on a Regular Basis
People will be more interested to follow your page and share your posts when you have valuable and relevant content posted regularly. It’s better to formulate a regular posting scheme with highly-optimized content.
One of the best ways for people to remain in the minds of your followers is through constant presence through regular continuous content posting.
People should see regular activities in your page otherwise they would lose interest in following you. The things you choose to post on your site would make a significant difference; make sure that when you post some advice, your followers would get what they have signed up for and make sure that all your posts would boost your brand or your business.
Unrelated posts would not be too useful and it will only cause your followers to lose interest and would not promote your page anymore. Boost your business with an exceptionally powerful content.
5) Perform some Analytics to Measure your Success in Social Media
Every business has to track the effectiveness of their marketing campaigns even in social media. Measuring the success or downfall of the social media marketing strategy will be useful in developing new tactics for increasing the number of followers, although it doesn’t just have to depend on the quantity but of the quality of the followers; it would be much better if there are well-targeted audience.
The people who decide to follow your page will make a good addition to your email marketing list because they have initially shown interest in you brand or business. Monitor and track how many of these followers have actually visited your website through the links you have integrated in your posts; this is more valuable in determining the success of your social media campaigns.
6) Know what your Audience Wants and What they are interested in
Do not just post what you think people would want to see and read because most of the time the things you think about may not be interesting to most people. Look into some analytics and try to search for things that most social media aficionados (devotees) are interested in.
Take a look at what’s been trending and what types of posts get the most comments, shares or likes. Try to generate contents of the same type, but also take into consideration what your business is all about.
7)Entice people with incentives
One of the best ways to attract the attention of most web visitors is by offering them with incentives if they follow your social media profile, like and share your posts. People are in the craze of what discounts, freebies and coupons they could get when they follow your page.
This is a surefire way to encourage more people to follow you, but don’t make the offers scammy and be true to all your offers. Make claiming of these incentives and offers easy otherwise people would lose interest and they would think that the offer is only a scam to get them to follow your page.
There are probably a hundred more ways to increase the number of followers for a business’ social media page, but these are the proven effective ways that have been used by most successful businesses all over the world.
Social media platforms are truly very popular venues to establish brand credibility and presence; and the dramatic increase in the number of reach would open up a pool of possibilities for sales and thereby revving up the business’ revenue.
Best of luck.